gasland.

Designing for Startups

Product designer in Lagos. Six years turning half-formed ideas into interfaces people actually finish using. Currently taking on two projects a quarter.

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Selected works

NACOS Hackathon, primary screen
NACOS Hackathon, Brand identity detail
NACOS Hackathon, Event design detail
NACOS Hackathon logo

NACOS Hackathon 2026

Brand identity, Event design, Social media

Identity and design system for the first edition of an AI innovation challenge. The theme, The Mind Behind the Machine, puts the human mind at the centre rather than the technology. The system outgrew the event and now carries the chapter's other initiatives.

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Faaja, primary screen
Faaja, Brand identity detail
Faaja, App design detail
Faaja logo

Faaja 2025

Brand identity, App design, Social media

A social app for freestyling and banter, named for the Yoruba term faaja, to stretch till it breaks. The custom wordmark does exactly that, and the stretch runs through the pattern, the app and the merch.

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Kayfaey, primary screen
Kayfaey, Brand identity detail
Kayfaey, Logo design detail
Kayfaey logo

Kayfaey 2025

Brand identity, Logo design, Visual identity

A handmade footwear label that needed a mark as considered as the shoes. The monogram fuses the initials K and A into one geometric form, a nod to the skilled hands that make each pair.

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Ọkín, primary screen
Ọkín, Brand identity detail
Ọkín, Logo design detail
Ọkín logo

Ọkín 2024

Brand identity, Logo design, Visual identity

Ọkín is a Yoruba word for peacock. The brand values are built on the attributes of the bird, and the mark is drawn from the pattern of its feather. Luxury, elegance, opulence, royalty.

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Solara Pay, primary screen
Solara Pay, Brand identity detail
Solara Pay, Logo design detail
Solara Pay logo

Solara Pay 2024

Brand identity, Logo design, Visual identity

A fintech running payroll on the Solana blockchain. The old identity failed to carry the company values or the expertise, so the new one is built around four attributes: innovation, efficiency, security and global reach.

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How I work

Good design is mostly deleting things until what is left cannot be misread.

Tobi Adeyemi, Product designer

About

Tobi Adeyemi

I started in front-end, which is why I keep asking what happens on slow connections and empty states. Most of my work sits between a founder who knows the problem and an engineering team that needs a decision by Thursday.

Six years, mostly fintech and health. Two products I designed are used daily by teams larger than the ones that built them. One shut down, which taught me more.

  • Product strategy
  • Interface design
  • Design systems
  • Prototyping
  • User research
  • Front-end handoff